The answer: It depends. Literally, the rates vary by topic and, naturally, the quality of the email campaign.

Let the experts speak to the point—the good folks at MailChimp—who broke down open, click, bounce and abuse complaint rates by industry.

The data, just more than a year old, is getting a little long in the tooth. But anyone considering launching, or currently running, an email campaign should find the results interesting.

Along with a team of willful collaborators, we turn that content into websites and print campaigns. The, well, result is Noble Results, a small business just like those of many of our clients.

And as a small business owner, I’m pretty darn good in my field. But, as any entrepreneur knows, the job description of a business owner should read, “Jack of All Trades.”

That brings me to Biz Grits. The goal is to become a storehouse of links to great tools, thoughts about turning the latest twists and turns of technology into an advantage and details of strategies that work.

We don’t have all the answers, but we’re happy to share what we know and think. We hope you do the same.

Chime in with questions. Challenge our points. Offer up your own must-have ideas. In the world of small business, we each need all the help we can get.

So, dig into a helping of Biz Grits.