I’ve had a couple of clients ask the same question in the past two weeks: at what rate do people open email newsletters?
The answer: It depends. Literally, the rates vary by topic and, naturally, the quality of the email campaign.
Let the experts speak to the point—the good folks at MailChimp—who broke down open, click, bounce and abuse complaint rates by industry.
The data, just more than a year old, is getting a little long in the tooth. But anyone considering launching, or currently running, an email campaign should find the results interesting.